Effective Marketing Strategies for Schools: Engaging Parents and Students

Competition in the education sector has reached the next level, making it essential for schools to develop compelling marketing strategies to increase their reach to targeted parents and students.

Here are some of the most popular and result-oriented marketing services for schools.

 

1. Design/Redesign Your Website

 

Consider the following stats to rate your present website:

 

• 94% of the first impressions are design-related
• 79% of people switch websites to find specific information
• 47% of the visitors click back within two seconds

 

If you still believe your school website is working well, you should optimize it for better search results. Also, you should remember that 52% of mobile users are less likely to engage with your school if they get a bad mobile experience.

 

2. Improve Your Search Engine Strategy

 

Consider the following stats before choosing an SEO partner.

 

• 90% of online experiences begin in search
• 84% of visitors rely on online reviews

 

SEO can play a crucial role in the success of your school website. The search engine performance of your site depends on how it is optimized. Similarly, you will need genuine user reviews to attract targeted audiences to your website.

 

3. Build Email Workflows

 

Develop an email workflow to stay connected to the targeted audiences. For example, you can set different email formats for different needs like:

 

• Welcome newly enrolled students
• Communication with visitors who recently inquired
• Introduce new faculty and services
• Event promotion
• Reminders for upcoming events

 

An experienced school marketing agency can help develop automated emails. These set-it-and-forget-it emails will free you from the hassle of writing individual emails.

 

4. Start a School Blog

 

Writing a blog is a great way to educate targeted audiences on your vision and mission for running an institution. Also, it will help boost your search ranking. In this way, you can develop a large library of blogs that parents and students can visit to learn more about the school, curriculum, faculty, achievements, and teaching process. They will know how your school is different from others.

 

5. Invest in Social Media Ads

 

Social media is the next best search engine. Also, people spend more time consuming social media content than searching for information on Google. For this reason, investing in consistent and meaningful social media ads is included in marketing services for schools. Another advantage of social media ads is they are more cost-effective than search ads.