Local SEO is for local businesses and it is suitable for every business including traditional brick-and-mortar shops and restaurants. It hardly matters whether you run a take-away, dine-in eatery, garment shop, or grocery store, if you want to increase your footfall, you should take advantage of local SEO services in Noida.
Let’s discuss the key components of local SEO and their advantages
1. Google My Business (GMB)
GMB is a vital tool to manage your online presence across Google. It is a business listing that involves submitting your business details for Google to show up your business to people looking for the product or service you offer in your area. Your only job is to update your business on the GMB listing and let Google do the job.
Advantages:
Free marketing platform
Mobile friendly
Increased visibility
Improved search engine ranking
Enhanced customer engagement
Trust building
Valuable insights about targeted users
2. NAP Citations
The name, Address, and Phone Number (NAP) of a business should be consistent across all platforms including GMB, social media, and online directories. NAP inconsistency can create confusion leading to disillusionment among the targeted users. However, you can maintain consistency in your NAP by submitting correct information to all relevant sites.
Advantages:
Build trust and credibility
Improve search engine ranking
Avoid confusion
3. Local Link Building
Build professional relationships with other businesses relevant to your business. It is called link-building. Here you will need the help of an experienced SEO company in Noida because link-building involves locating and communicating with high-traffic and relevant sites that can share links with your business. A quality back-link is like a vote for your business.
Advantages:
Brand awareness
Boosts domain authority
Builds online visibility
Enhances credibility
Develops brand authority
4. Local Keywords
Optimize your website using local keywords such as adding a city name to the keyword. It will help make your keywords geo-specific. For example, if someone searches for information about your business in your area, Google will suggest your website at the top of the search results. It will help direct location-specific visitors to your website.
Advantages:
Improved online visibility
More in-store foot traffic
Drive targeted traffic
Boost online sales
More hot leads through phone calls
5. Online Reviews
Encourage satisfied customers to review your business on Google My Business and social media. Each positive review authored by genuine customers will help build your authority. The good thing is that satisfied clients are always interested in posting reviews. You can even respond to the positive reviews to thank satisfied customers.
Advantages:
Free advertising with user generated content
Build customer trust and confidence
Improved organic traffic and search engine traffic
Highlight your strengths
Investing time and resources in local SEO services in Noida pays expected results in the long run. It will take your business out of the competition and give you an edge over others. The tools used for local SEO are reliable. Also, you can easily monitor the milestones achieved with GMB, NAP Citations, and other key factors.
