Schools can also use AI and ML for admission marketing. An education marketing agency can leverage AI and ML in the following ways:
1. Automated Communication
AI-powered chatbots can replace human representatives for communicating with parents and students. If the communication is about frequently asked questions regarding the admission process, fee structure, curriculum, and affiliation with education boards, chatbots can work better than humans. Chatbots can suggest questions and give prompt answers. With chatbots, schools can relieve their executives from the hassle of attending to multiple phone calls for admission inquiries.
2. Predictive Analysis for Admission
AI can predict enrollment trends by analyzing a load of data related to past admissions. With AI, schools can identify prospective students they can target for admission. Identifying targeted parents and students can help schools focus on the children looking for school admissions. The advantage of predictive analysis it prevents waste of time and effort. Also, it increases enrollment in the long run.
3. Data-Driven Insights for Marketing Campaigns
A school marketing agency can deliver results with the help of AI and ML. Artificial Intelligence can give a better insight into which campaigns work for schools. It can analyze website visits, social media engagement, and email open to find what attracts attention and keeps visitors engaged for a long time. This data-driven feedback can help schools refine their campaigns.
4. Enhanced Personalization
AI and ML can help schools identify the best way to deliver the message. Machine Learning can analyze the behavior and preferences of parents and students to identify the communication that resonates with targeted families. Schools can personalize their email messages according to queries and get expected results.
5. Improved Retention
Artificial Intelligence can analyze engagement data to identify important points of engagement. Schools can see where they lose communication and what they can do to engage the families. Similarly, AI can help schools stay connected with past students for event participation and recommendations.
An education marketing agency should look for more ways to employ AI and ML. The latest technologies can help develop better marketing campaigns for schools. It is called targeted marketing and can give the desired results in the expected time. For this reason, schools can rely more on AI and ML for admission marketing.
