SEO for schools is a great way to boost the popularity and acceptability of your school. But you shouldn’t underestimate other services.
1. Website design and development
A great design can put your website at the forefront. It will help visitors remember your brand name and the courses offered. If your website design isn’t attractive or navigable, it will discourage visitors from visiting internal pages resulting in a high bounce rate. SEO will direct traffic to your site but poor website design can play spoilsport.
2. PPC
Pay-per-click or PPC is known for giving instant results. It is a booster dose that can put your school before others in paid marketing. Also, it can reduce bounce rate by driving targeted traffic to your website. PPC is a cost-effective way of increasing sales. You will pay for each click on your advertisement but every click will convert into a lead or sale.
3. Social Media Marketing
Never underestimate the power of social media, especially concerning the online reputation of your school. One of the most important marketing services for schools, SMO can be a game changer for your school business. It can take the popularity of your school to a new height and aid your SEO results as well. It can even strengthen your PPC efforts.
4. Email Marketing
Considering the level of competition in school business, you shouldn’t miss even a single opportunity to take a lead over others. For example, take email marketing. It is a trusted way of communicating with targeted audiences and getting their feedback. Also, you can customize your emails to accommodate the individual needs of the targeted audiences.
5. Content Marketing
It is better to call it educational content marketing because the content created for marketing educates the targeted audiences about courses, affiliation with education boards, subjects, extra-curricular activities, and facilities available in schools. Also, it involves all forms of content including videos, infographics, and podcasts. However, you will need the help of an experienced marketing agency for content creation.
A school marketing company is your partner in marketing and branding. Depending on your needs, you can choose a specific service like SEO or PPC, or you can ask for a complete set of services to get a lead over others.
