Digital marketing is all about reaching out to your targeted audiences. Of late SEO and PPC have emerged as the biggest tools to increase visibility and reach. While both tools give expected results, they work differently. Let’s see what an SEO company in Noida has to say on SEO vs. PPC.
Search engine optimization involves making websites search-friendly with the objective of a higher ranking on relevant keywords.
SEO gives free traffic because search engines charge no amount for diverting traffic to websites. Also, whatever amount you pay for SEO service is quite affordable in comparison to PPC which involves buying traffic by paying for clicks.
SEO results are always long-lasting. Higher search ranking builds popularity that drives natural traffic. Also, websites can retain high ranking for a long time. They keep doing a good job and retain their ranks even in tough competition.
In SEO, there are little chances of accidental clicks that are quite common in PPC. Search engines suggest websites matching the search queries. Searchers can choose websites to visit. They visit the sites they find relevant. In this way, SEO gives targeted traffic.
Pay-per-click is all about placing ads on search result pages and other platforms to attract the attention of targeted customers. The viewers are enticed to click on ads and every click costs a price to websites. You can compare PPC with SEO service in Noida.
PPC gives quick results because you can buy top slots to feature your ads. There is no waiting to see results because results start arriving as soon as ads are visible to the targeted audiences.
Google keeps updating its algorithm which has a direct impact on SEO results. But PPC remains free from the algorithmic changes. In this way, PPC campaigns can be more reliable than SEO marketing.
PPC allows total control over budget and campaigns. For example, you can start with a minimum budget to test the reliability of your PPC campaigns and increase the budget according to your findings.
SEO is more suitable for long-term goals because it builds organic traffic. It allows a website to grow and reach out to its targeted audiences. On the contrary, PPC is suitable for quick gains like selling festive or seasonal items or services.
A deep analysis of the competition is necessary to determine whether you should go for SEO or PPC. SEO could take some time to give results but the wait could be more than normal depending on the competition. However, PPC can make your business stand out in no time.
An experienced SEO company in Noida would suggest using a combined strategy involving both SEO and PPC. You will be surprised to know that PPC data can help boost SEO ranking. Also, PPC ads have a direct impact on SEO strategies.
