Technical SEO isn’t an option but a necessity. It is all about optimizing the website structure and it is necessary to boost the performance and accessibility of a website. It is for this reason that technical SEO is a part and parcel of every SEO service in Noida.
Here are the best practices in technical SEO every website owner should know
1. Domain & URL Structure
Use one domain with our without www to prevent indexing issues. Your domain can be accessed by both with/without www but keeping both domains could confuse search engines leading to duplicate content problems. Similarly, you should optimize your URL structure.
2. Website Structure
Follow a hierarchical pattern to define your website structure to allow smooth navigation starting from your home page to the last page. The rule is to make each page accessible within 3 clicks from the homepage. You can use Breadcrumb Menus for smooth website navigation.
3. Structured Markup Data
With structured markup data, you help search engine crawlers understand the context of your content. The data is described in a language that search engines understand and it helps enhance search rankings and CTR.
4. Canonical URL
Assign a canonical URL to each page of your website to guide search engine crawlers with pages to index. Check whether all pages of your site have canonical tags. Or ask an SEO company in Noida for technical SEO.
5. Use Lazy Loading
Delaying images, videos, and graphics until needed can speed up your website performance, especially on slower connections and mobile platforms. Images and graphics consume more bandwidth but they can be delayed to save bandwidth.
6. Multilingual Website
If your website works in a multilingual format, you should use the hreflang attribute so the search engine can serve the right content to visitors. It will help your site become accessible to all targeted users. Also, it will help avoid duplicate content and indexing issues.
7. XML Sitemap Optimization
An XML Sitemap is a file listing all pages on your site that you want the search engines to index. The file guides search engines in crawling and indexing web pages by providing comprehensive information about the listed web pages.
8. Use browser caching
Storing website files in a browser is called browser caching. It allows for quick downloading of cached files. You can use this technique to boost the speed and performance of your website.
9. Use HTTPS
Have an SSL installed on your site to boost your search ranking and win the confidence of targeted users. In the past, only e-commerce sites used to get SSL but today every website has SSL.
10. Fix Broken Links & Optimize 404 Page
It is necessary to find and fix all broken links on your site to enhance the user experience of your site. You can ask an SEO company Noida to do technical SEO for your site. The company will start with a technical audit and follow all necessary steps to boost the overall performance of your site.
