The Impact of Voice Search on SEO Practices

If you ask an SEO company in Noida about what is the latest in SEO, the answer would be voice search. People find it more convenient to ask Google instead of typing their queries in the search box. If your website isn’t ready for voice search, you should make it fast.

First, let’s look at some interesting stats about voice search

• The number of voice-assistant searches is expected to grow to 8.4 billion units by 2024
• A 2022 study found weather-related voice assistance searches to be most popular across all nations
• 36% of German, 41% of UK, and 52% of Americans used voice-assistant search for food delivery
• With over 20% of people from the US and UK using voice search several times a day, voice-assistant became the most important element of web search in 2021

The above-mentioned data is sufficient to shed light on the popularity and use of voice-assistant searches. Also, it shows that voice assistants can factor in local searches like weather, food delivery, AC mechanics, dentists, and other services that people want to find in their neighborhood.

How to use optimize your site for voice searches?

You need to make some changes in your SEO strategy to make your site friendly for voice assistants. Your SEO company in Noida need to pay attention to the following factors:

1. Prepare a list of both short and long queries related to your business and find short answers for short queries and detailed answers for long queries. Also, add the necessary keywords to your answers.

2. Write meaningful content to answer the Frequently Asked Questions about your business. It will help solve most of the queries with single content. Also, you will be able to cover maximum queries with your content pieces.

3. Use titles that include general queries about your business for your content pieces including web pages. It will help address specific queries that you often get from your targeted users.

4. Optimize your site for local searches with Google My Business listing and other listing sites. It is necessary because voice assistants are more popular for local searches. If you aren’t present in local listings, you are likely to lose the business.

5. Put greater emphasis on feature snippets, especially short snippets because most voice searches end with single answers. It shows that competition for feature snippets will increase in the coming days.

A recent study on Google voice searches revealed that 70% of searchers use their natural language instead of pushing keywords in their queries. They could use long-tail keywords or phrases to get the right answers to their queries. You need to find the phrases and long-tail keywords that can make your site suitable for voice assistants.

Voice search has a clear and positive impact on all fields of digital marketing. But at the same time, it brings new opportunities for businesses. For example, take SEO service in Noida for voice-based ads or sponsored results that can help businesses boost their presence on voice search results.