Since the first impression is the last, you can have a great impression on parents and students by enhancing the online experience of your website with the help of leading school marketing consultants.
There are many things you can do to improve the online experience of parents and students. These things are in addition to regular SEO and PPC.
1. Online reviews
Online reviews show what impression you are giving to your visitors. If your school isn’t getting a 5-star rating from visitors, you are likely to experience a crisis in the click-through rate of your website. Factors that affect online reviews include website design, navigation, download speed, and information. For example, you can go for a complete redesign of your website, if it isn’t getting positive reviews.
2. Consolidate your social media accounts
Keep one account for each media including Facebook, Instagram, and LinkedIn. However, X (formerly Twitter) could be an exception as top officials of your schools including the principal and the head of departments could be allowed to use the school’s logo in their profiles. The second step is to increase your activity on social media by making regular posts and adding more followers to your social media accounts.
3. Invest in social media ads
As your interaction with parents and students increases on social media, you should start investing in consistent and meaningful ads highlighting the strengths of your school. Social media ads are more useful for the following reasons:
Of course, you will need the help of an experienced school marketing agency to manage your social media ads.
4. Invest in video marketing
Why not take the prospective parents and students on a virtual tour of your school? Similarly, you can show a glimpse of all cultural, social, and sporting events held on the school campus. Also, you can allow your staff and visitors to create videos to improve the online experience of your school.
5. Start a blog
Blogging is the best way to create your first content offer to parents and students. For example, you can educate parents on the role they can play in shaping the future of their kids. Similarly, you can educate students on the importance of co-curricular activities in studies. An experienced education marketing company can give more ideas for blogging.