AI can help educational institutions in many ways. An experienced education marketing company can educate you on the advantages of employing AI in branding and advertising. The company can even help manage your marketing campaigns to achieve the set targets.
Before you form an opinion on whether to hire an education marketing agency to manage your advertising campaigns, you should understand how your school can benefit from AI. With the latest technology, you can free your in-house staff from the pressure of marketing and increasing enrolment.
1. Automated Application Process
AI can increase automated student engagement. From tracking application status to sending follow-up reminders, the technology can streamline the entire admission workflow. It can reduce manual work, the need for human interference, and human errors. It reduces delays and ensures prompt response throughout the enrolment process. It keeps students engaged by providing options.
2. Personalized Communication Through AI
AI can study human behaviour, preferences, and engagement patterns. This data can help your schools in many ways. For example, you can create personalized communication material to target parents and students. You can enhance engagement with personalized emails and messages. You can recommend courses according to the individual needs of targeted audiences and increase enrolment.
3. 24/7 Support With Chatbots
Parents and students may have many queries related to admission, documentation, fee structure, co-curricular activities, and courses. AI has smart marketing tools for education to answer all such queries. These tools not only increase engagement but also credibility. Your staff won’t have to attend phone calls or answer emails. AI will do the job for them.
4. Mobile-Friendly Enrolment Platforms
You need a mobile-friendly portal to target mobile-wielding clients. With AI, you can easily create a platform that targeted audiences can access from their mobiles and connect to your institution. It is technology at work. The parents and students who want to join your school will appreciate the shift to technology.
5. Data Analytics for Better Decision-Making
It is predictive analytics for enrolment. With AI, you can easily analyze the application trend and popular courses. In other words, you will get sufficient data to optimize your branding strategies to attract parents and students to other courses. You can see what the targeted audiences are looking for in your school and provide the information they are looking for.
6. Automated Scheduling for Interviews and Visits
AI can help make the hectic enrolment cycle a hassle-free affair for your school and a memorable experience for parents and students. They can schedule interviews and counselling sessions effortlessly using your mobile application. You can also send them reminders for the scheduled meetings and counselling sessions.
AI in education marketing is a game-changer, and this is evident from the advantages of employing technology in developing marketing strategies. AI-driven tools can perform many tasks that manual workers can’t. With AI, you can rest assured of seamless and effort-free connectivity to your targeted audiences.
