If you ask a school marketing company, it will suggest working year-round to have any advantage during admission time.
It is better to stick to proven digital strategies than to try new methods. However, a refreshed approach is necessary for digital growth for schools. There are many things you can do to expand your reach, attract attention, convince parents, and increase enrolment. You can start with search engine optimization (SEO), which is still relevant for marketing.
What is new in SEO for schools?
When it comes to online branding for schools, the first thing that comes to mind is SEO. However, you can use some tricks to boost your SEO strategy.
Chatbot: Install an AI-powered chatbot feature on your website. Whenever a visitor lands on your site, the chatbot will greet visitors and offer help.
Google Reviews: Get positive Google reviews from students, parents, and visitors. Reviews will boost your online reputation and organic traffic.
Local Keywords: Optimize your website with “near me” and the name of your city, town, or locality to highlight your presence and local character.
Let social media speak for your school
Increasing your activity on social media can highlight your school admission campaigns. You can try many things to drive traffic to your site from your social media pages.
Video Testimonials: Let the students and their parents share their experience with your school. Genuine reviews can attract the targeted parents.
Highlight Pain Points: Create informative content targeting parents. Search for what parents look for in schools and describe how your institutions match their needs.
Email Campaigns: Stay connected to all your visitors through a drip email campaign. It will help start a conversation.
Paid marketing during admission time
Running paid advertisements for student enrollment marketing, especially during the admission time. Short and crisp ads highlighting the positive side of your school can bring quality traffic to your site. However, you will need impressive landing pages to engage and convince visitors.
An experienced school marketing agency can develop SEO strategies, social media profiles, paid advertisements, and landing pages for your school. Professional help becomes a necessity when you want to stand out in the crowd. Experts can strengthen your presence in your area and also boost your online reputation.
