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Whether you take education as a service or a business, you can highlight your school’s presence with the help of AI. If you don’t know how, you can involve an experienced education marketing company for your school’s promotion.
Here’s how AI can help in promoting your school
1. Automated Student Engagement
You can also call it personalization, because AI serves personalized course recommendations to students and parents searching for information about schools in your area. AI serves content that matches the behaviour, search history, and interaction patterns of the targeted users. Prospective students receive personalized course recommendations. It improves engagement and builds trust.
2. Smarter Lead Generation and Nurturing
School marketing involves lead generation. AI in education marketing can play a decisive role in generating quality leads for schools. It analyzes website visits, form submissions, and social media interaction of targeted users to understand their intent and sends them personalized communication to increase engagement. Your marketing team can further accelerate the engagement by sending follow-up emails and messages.
3. Chatbots and 24/7 Support
AI-powered chatbots can work as smart marketing tools for education. They can interact with students in the best possible way. For example, students can get quick answers to common queries, such as course curriculum, fees, course timings, and eligibility requirements. Chatbots can even help fill out admission forms and update students about their admission status.
4. Data-Driven Decision Making
Admission time is a busy time for schools. They generate a huge amount of data from websites and social media pages. The data can help identify potential students only when schools can analyze data in real-time. It is where AI can help with predictive analytics for enrollment. It can easily analyze large volumes of data for quick decision-making.
5. Efficient Content and Social Media Marketing
AI can help distribute content across various channels, including social media. For example, it can suggest optimal posting times when the content gets maximum views and generate desirable responses. It can also give ad copy ideas to generate compelling content for paid advertisements.
Conclusion
AI and ML have become necessary for school marketing. Unawareness isn’t an excuse to avoid AI tools. You can take the help of an experienced education marketing agency to race ahead in the competition. The education sector has become highly competitive in recent years.
