There are many things you can do to reinforce your marketing strategies, but you will need the help of a professional school marketing company to amplify your efforts.
1. Make Your Website Fully Functional
It isn’t that your website is facing technical glitches or is poorly designed. It isn’t functioning at its optimum level. Check whether it is mobile responsive and ready for digital marketing for schools. The aura of your school should reflect on your website. It is possible only when your site becomes fully responsive.
2. Implement AI SEO Strategies
Strengthen your SEO with the help of AI tools. AI can not only help in researching the valuable long-tail keywords but also in creating keyword clusters that can further enhance your organic traffic. However, you will need the help of an experienced school marketing agency for AI SEO.
3. Make the Best Use of Social Media Ads
Know what parents and students want to see in schools and produce content that interests them. For example, you can focus on extra-curricular activities and how these activities help in studies. Similarly, you can highlight other highlights of your school to attract attention.
4. Invest in Creative Content
When it comes to creating creative content, the first thing that comes to mind is videos. It is the most creative way to showcase your school’s infrastructure, cultural events, sports meets, award functions, and much more. You can even create student enrollment campaigns in video format.
5. Monitor Your Online Reputation
Check reviews and other social media posts about your school and respond to each review and post positively. It is necessary to prevent negative comments from denting your online reputation.
6. Strengthen Your Google My Business Profile
Setting up a Google My Business profile is a crucial step towards establishing your authority. It can contain all the necessary information for online school promotion, such as contact details, website address, and school timings.
7. Offer Personal Assistance
Include personal assistance to visitors in your school branding strategy and get an edge over others. For example, you can start an e-counselling service for both parents and students. Launching a chatbot to answer frequently asked questions and help with enrollment is also a great way to boost engagement. These steps can help stay connected to targeted parents and students.
