.jpg)
Only an experienced education marketing company can educate you on the best possible use of AI and automation in targeting parents and students.
Let’s see how schools can leverage AI to increase enrolment.
1. Personalized Communication
You should know what AI can do for your school. It can easily analyze course interests from browsing patterns and craft personalized content for communication through emails, advertisements, and text messages. The objective is to ensure that students get the information matching their search queries.
2. Predictive Lead Scoring
AI in student recruitment is the biggest help for schools, and this is evident from its ability to analyze leads. AI identifies potential leads by analyzing the browsing history, online behavior, and interest level of students and parents. It can provide marketing teams with high-quality prospects they can follow for enrolment.
3. Smart Chatbots
AI-powered chatbots can provide 24/7 assistance to students and parents. They are ideal for answering frequently asked questions, such as courses, fees, and the admission process. They improve response time, increase engagement, and generate important data about targeted audiences.
4. Automated Smart Marketing Tools
With marketing automation, you can bring speed and transparency to your communication strategies. For example, you can set automated reminders, follow-ups, and content sharing with potential clients. The objective of communication is to ensure consistent engagement, and it isn’t possible without marketing automation platforms.
5. Social Media Automation
With AI, you can make the most of your social media profiles. For example, automation tools will help schedule and optimize your social media posts. The AI will serve personalized content to your followers. It will analyze their browsing history and behavior to match content.
6. Personalized Student Engagement Strategies
AI recommends personalized course pages, blogs, videos, and tutorials for prospective students. Personalization of content increases engagement, builds trust, and enhances chances of enrolment. Personalized content addresses individual queries and clears doubts.
7. Data-Driven Enrolment Solutions
School marketing also involves paid advertisement on search engines and social media platforms. Here, AI can provide real help. It can analyze the performance of paid campaigns and adjust budgets in real time. With AI, you can attract more leads and increase your ROI.
8. Automated Lead Nurturing
With AI, you can ensure that no lead goes unanswered. For example, the AI can trigger a series of follow-up emails and messages to keep the target engaged. It can send information relevant to their interest and helpful in making decisions.
9. Enrollment Forecasting
A deep analysis of the past trends and present data is sufficient to forecast enrolment in the current season. AI can do this job for you. Enrolment forecasting helps in budget allocation, planning marketing campaigns, and managing the upcoming admission cycle.
10. Student Retention & Feedback Analysis
An experienced education marketing agency can look beyond enrolment. For example, AI tools can identify the students standing at the verge of dropping out from their attendance, performance, and feedback. You can initiate re-engagement campaigns to retain those students.
