They are also targeting parents and students on social media. However, an experienced school marketing company can suggest more unique digital strategies, such as data-driven marketing and targeted advertising.
Here are the unique digital marketing strategies for schools
1. Data-Driven Personalization
Schools now have access to insights on user behaviour, preferences, and engagement patterns. They can change their strategy from merely achieving a high search rank to sending personalised messages, recommending relevant courses, and running customized campaigns based on insight data on targeted audiences. A personalized approach certainly increases engagement and conversion rate.
2. Targeted Online Advertising
Precise pay-per-click (PPC) and social media ads give maximum value for money and time spent on digital ads. When you have data on the behaviour, preferences, and engagement patterns of the targeted audiences, you can optimize your ads to suit the individual needs of viewers. However, you will need the help of a seasoned school marketing agency.
3. Virtual Tours and Online Events
Schools are hosting virtual campus tours to guide parents and students through their campuses. It increases engagement and encourages the virtual visitors to explore more. Digital technology has also made regular Q&A sessions more interesting. For example, take FAQs that provide quick and satisfactory answers to common questions. If someone has specific queries, they can join Q&A sessions.
4. Online Reputation Management
This school branding strategy involves collecting genuine online reviews by visitors, testimonials from students, and other social proof indicating high credibility. Schools can monitor feedback using digital tools and respond to valuable feedback to increase engagement. The objective of this strategy is to create a positive digital presence to build trust and encourage more inquiries.
5. Mobile-First Marketing Approach
Mobile optimization has become a need of the hour for all websites, and schools are no exception to this rule. Parents and students visit sites on their mobiles. It allows them to save time and do more. Schools can also increase engagement, inquiries, and enrolment with mobile-optimized sites and apps. Schools that adopt a mobile-friendly approach always stay ahead in competition.
6. Content Marketing to Build Credibility
Content is one of the strongest elements of digital marketing for schools. It involves writing detailed and informative blogs, publishing printer-friendly eBooks, developing explainer videos, and creating infographics. The objective of content publication is to provide updated and useful information to the targeted audiences.
7. Email Automation for Nurturing Leads
Automated emails can do many things that regular emails can’t. They can be used to share brochures, remind parents of deadlines, and send personalized recommendations. In this way, schools can keep parents and students engaged while keeping their staff free from admission pressure.
Digital strategies are revolutionizing student enrolment campaigns for tech-savvy parents and students. If you run a school, you can also invest in digital advertising and increase inquiries and admissions. For convenience, you can hire a seasoned digital marketer for your marketing effort.
