Measuring Success: Key Metrics for Evaluating School Marketing Services

Digital marketing for schools can be more effective if you know the key metrics for evaluating the usability of marketing campaigns.

Also, knowledge of key metrics is necessary to create a well-structured marketing strategy. Evaluating marketing services for schools requires data-driven insights.

Here are the key metrics to measure the success of marketing campaigns for schools

1. Enrollment Numbers

An uptick in enrollment numbers is an indication of growth. If you compare the number of students enrolled in the last couple of years, you can conclude the rate of growth and success of your marketing campaigns. Also, the study of enrollment numbers will help identify the regions from where you are getting the maximum number of students.  

2. Web Traffic and Engagement

Your website traffic and user engagement can give crucial details on how your school is doing on digital media. If you study the following metrics, you can get a better idea of how your school is performing on digital media:

 

• Number of visitors
• Time spent by the visitors
• Number of visitors clicking back from the homepage
• Number of enquiries registered

 

By answering these questions, you can find the bounce rate and conversion rate of your website. Also, they can help make data-driven decisions.

3. Social Media Engagement

Social media can also play a crucial role in marketing services for schools. If you study the social media trends, you can assess the overall performance of your school’s website on social media.

 

• The number of followers added
• Engagement rate of posts
• Traffic going to your school’s website

 

If new followers are added regularly, followers engage with your posts, and they visit your school website your school is doing well on social media.

4. Email Open and Click-Through Rates

A higher open rate of emails is an indication of growth, popularity, and success. If the targeted parents and students are opening all your emails and clicking on the links provided in the emails, you can rest assured that your marketing campaigns are yielding favorable results. But a decrease in open rate could be a cause for concern requiring re-evaluation of marketing campaigns.

5. Event Attendance

The attendance of parents and students in the events hosted by your school is a crucial indicator of the popularity of your school and the success of your marketing campaigns. For better results, you should involve an experienced school marketing company to lead your digital marketing campaigns and give you success.